The most effective kind of storytelling involves personal experiences. We love weaving real life moments into our work. The commercial spots we are currently producing for Pioneer Federal Credit Union highlight what the bank does best through the stories of their clients.
The spots are build around short features of people like Trudy Peterson, who runs a horse riding program for children with disabilities, Dustin Todd, who just started college, and Tyler and Macey Crow, young professionals who own a small local business. The subjects of these spots represent the diverse needs people might have of their bank, and illustrate how Pioneer Federal Credit Union meets them through real life examples.
Working with people and telling their stories makes our creative process extremely rewarding, whether it’s long form narratives, or 30 second spots.
