FAT FICTION

What if everything we’ve been told about saturated fat is fiction? FAT FICTION is a feature length, documentary film that examines the history of the U.S. Dietary Guidelines and questions decades of dietary advice insisting that saturated fats are bad for us. I grew up in the “low fat” era. Like everyone else, I had…

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Online Video is the Now of Advertising

Marketing analysts have termed online video the “future of advertising,”  but the “future” of last year has become the “now” of, well, now.  Online video is now the preferred medium for consumers wanting to be entertained and informed.  Companies who invest in online video see noticeable rewards.  Video on the landing page of your website…

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Henrietta the Long-Billed Curlew

Henrietta the long-billed curlew now has a much better chance of seeing her chicks grow up.     That’s largely thanks to The Nature Conservancy’s foresight to help permanently protect and preserve a key nesting ground for these amazing birds– the largest shore birds in North America.   The Flat Ranch Preserve is a working cattle…

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Water and Woods

North Idaho’s abundance of water and woods has helped shape a time honored craft and art form. “You definitely can’t think of the lakes without thinking of the boats,” says Andy Kerfoot.    Kerfoot is an Idaho native and for the past several decades has honed his craft restoring and refinishing classic wooden boats. Andy took…

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Family Ties

Painter and Photographer Norm Nelson knows the Snake River Canyon and the birds of prey for which it’s known better than most.   Norm’s life story is woven into this landscape– a place his father loved and  helped permanently protect.  The Morley Nelson Snake River Birds of Prey National Conservation Area is named for Norm’s…

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Deep in the Wilds of Idaho

Photographer Greg Sims brought our crews along on an journey deep into the wilds of Idaho.   An adventure motorcyclist, Sims explores the Magruder Corridor for a segment that appears in Idaho the Movie 2, a documentary film about Idaho’s wild places.   The 101 mile long primitive road cuts between two of Idaho’s largest wilderness…

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